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Allé Studios
Sep 2026 – now
Allé Studios
Allé Studios is a Madrid streetwear label built on music, art, cinema and sport, one era per collection. Before any content was made we worked on the positioning: what the brand stands for and who it is for.
Everything made since is built from it, starting with the current capsule. MID 90'S, 1990s New York: AI films set inside the era, and two marks for it, the AS monogram reworked and a MID 90'S wordmark built to match. New films and photographs ship every week.
What we did
Brandingpositioning / logotype
Generative media productioncampaign films / character systems / product films / content for socials