0xR

Work.

What I’ve done for each company I’ve worked with.

01

Allé Studios

Sep 2026 – now

Allé Studios is a Madrid streetwear label built on music, art, cinema and sport, one era per collection. Before any content was made we worked on the positioning: what the brand stands for and who it is for.

Everything made since is built from it, starting with the current capsule. MID 90'S, 1990s New York: AI films set inside the era, and two marks for it, the AS monogram reworked and a MID 90'S wordmark built to match. New films and photographs ship every week.

What we did

Brandingpositioning / logotype

Generative media productioncampaign films / character systems / product films / content for socials

02

Sail

Oct 2025 – Sep 2026

Rebranded Fungi into Sail and took the yield agent institutional. It was the first agent to run swaps and bridges autonomously and without custody, and it outperformed the stablecoin yield market in Q1 2026.

The AI films started here, and verified followers and users climbed once the films began shipping.

Sail is now a protocol and a harness: the first open source permission layer agents can transact safely under, with Sailor on top of it.

$700M in autonomous volume and $1M AUM at Sail, organic, across roughly 1,000 Sail users and 56 yield sources integrated.

What we did

Brandingpositioning / brand identity / logotype / typography / art direction

Generative media productioncampaign films / character systems / product films / copywriting / content for socials

Product designUI / UX / web

Go-to-marketlaunches / channels / activations / partnerships

03

Fungi

Dec 2023 – Oct 2025

Started as a natural language interface for DeFi, a ChatGPT for onchain finance that took plain English and executed it. The token launched as go-to-market reached $9M market cap on Solana, with a Telegram community of around 1,000.

Pivoted to the yield agent and launched it with a 24-hour livestream, hitting $50k AUM in the first week. I ran every surface it travelled on: brand, film, comms and product.

What we did

Brandingpositioning / brand identity / logotype / typography / art direction

Generative media productioncharacter systems / product films / copywriting / content for socials

Product designUI / UX / web

Go-to-marketlaunches / channels / activations / partnerships