0xR

The studio.

Every case study below is made of these.

Brand What stays the same on all the others. brand identity / logotype / typography / art direction
Film What people watch and send to someone. campaign films / AI video / character systems / product films
Comms The story in words, on a schedule. copywriting / content systems / social / editorial
Product The site and the app they land on. product design (UI/UX) / web design / design systems
Go-to-market The plan for putting all four out. launch calendars / channel plans / activations / ecosystem-led growth

Case studies

The agents produced all of this under my direction. Company by company.

01

Allé Studios

Sep 2026 – now

Brand, film, comms and product. Running now.

Allé Studios is a Madrid streetwear label built on music, art, cinema and sport, one era per collection. Before any content was made we worked on the positioning: what the brand stands for and who it is for.

Everything made since is built from it, starting with the current capsule. MID 90'S, 1990s New York: an AI film set inside the era, and two marks for it, the AS monogram reworked and a MID 90'S wordmark built to match. New films and photographs ship every month.

02

Sail

Oct 2025 – now

Brand, film, comms and product.

Rebranded Fungi into Sail and took the yield agent institutional. It was the first agent to run swaps and bridges autonomously and without custody, and it outperformed the stablecoin yield market.

The AI films started here, and verified followers and users climbed once the films began shipping.

Sail is now a protocol and a harness: the first open source permission layer agents can transact safely under, with Sailor on top of it.

$700M in autonomous volume and $1M AUM at Sail, organic, across roughly 1,000 Sail users and 56 yield sources integrated.

03

Fungi

Dec 2023 – Oct 2025

Brand, film, comms and product.

Started as a natural language interface for DeFi, a ChatGPT for crypto that executed onchain actions in plain English. The token launched as go-to-market reached $9M market cap on Solana, with a Telegram community of around 1,000.

Pivoted to the yield agent and launched it with a 24-hour livestream instead of an announcement, hitting $50k AUM in the first week. I ran every surface it travelled on: brand, film, comms and product.